Thursday, March 31, 2011

Shift Racing Discontinuing Street Line of Apparel


Asphalt & Rubber has just gotten word that Shift Racing is about to announce its exit out of the street side of its apparel business, instead focusing its efforts on its dirt line in the future. Founded in 1997, Shift has been making gear for street riders for five years now, and is the edgier apparel division of parent company Fox Head Inc. According to Shift, “Fox has decided to focus its efforts on the ...

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