Tuesday, December 21, 2010

Q: Why Did Twitter Acqhire Fluther? A: ?Search Is Mature,? Social Q&A Is Still ?Wide Open?

People already ask a lot of questions on Twitter, but it is not designed as a structured social Q&A site like Quora. But that may change judging by a talent acquisition of the team at Fluther, a social Q&A service founded in 2007 that raised $600,000 from Ron Conway, Marc Andreessen, Ben Horowitz, and Naval Ravikant. Terms of the deal were not disclosed, but Twitter did not buy the Fluther product or shares of the company. Rather it entered into an agreement with the five-person team to join Twitter in return for some sort of compensation to Fluther's shareholders. I reached CEO and founder Ben Finkel on the phone a few minutes ago. He couldn't get into details of the deal and isn't even sure what his new title is going to be or where exactly inside Twitter his team will land. "It is too early to say," he tells me. What he will say about how the deal is this: "We were basically planning to raise another round, then people started to talk to us about an acquisition. Once we thought about it, given where we were, it made a lot of sense." Fluther offers a crowd-sourced Q&A service along the lines of Aardvark, Quora, and even Yahoo Answers. What distinguished Fluther is how it tries to deliver an answer in realtime and distributes questions to people based on what they know.

Lena Headey Ali Larter Angelina Jolie Erica Leerhsen Angela Marcello

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