For Salesforce, Chatter is the company's major foray into the social enterprise and a way to capitalize on the "Facebook for the Enterprise" market. Salesforce Chatter, which was originally announced in November of 2009, was launched into public beta in June 2010 after four months in private beta. In the realtime collaboration platform's first three months open to the public, Chatter has been adopted by 20,000 companies; with 25 percent of Salesforce's client base using the platform. And most recently Salesforce debuted a new version and made the application free for users, with premium features as an optional add-on. Today, Salesforce is adding a number of new features, including Trending Topics on the network, and the ability to 'Like' actions, post a hashtag and send @replies to contacts in status updates. Sound, familiar you say? Clearly Salesforce drew inspiration from both Twitter and Facebook for the new features. Ironic considering that Salesforce founder and CEO Marc Benioff was quick to denounce Chatter as a social network when the platform first launched in 2009.
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