Apple set to open massive European flagship store in Liechtenstein

It may be one of the smallest countries in Europe, but Vaduz, Liechtenstein will soon host Apple's largest European flagship Apple Store. The store, which will be located adjacent to the Kunstmuseum Liechtenstein (Liechtenstein's Museum of Modern Art) and open in September, will be even larger than London's 28,000 square-foot Regent Street Apple Store, measuring 43,000 square feet.

The first floor will be dedicated to showcasing Apple products, while the second floor will be comprised of multiple Genius Bars and staffed by over 100 multilingual Geniuses.

The third floor will reportedly be an interesting mix of technology and art, including what might be a shared theater/gallery with the Kunstmuseum Liechtenstein as well as a state-of-the-art digital library using iBooks sharing. The library was added to the plans at the last minute when Apple found out Liechtenstein is one of only two countries in the world with a 100 percent literacy rate (interestingly, this is probably the reason Apple is rumored to be requiring all future iBooks to be uploaded into the iBookstore in both English and Alemannic German).

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Apple set to open massive European flagship store in Liechtenstein originally appeared on TUAW on Fri, 01 Apr 2011 12:00:00 EST. Please see our terms for use of feeds.

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