
Success in online video is relative to how much time, effort, and money you put into it. Andrew Baron of
Rocketboom offers an (albeit self-serving) chart in a
post updating the State of the Union for his startup and online video in general. I like this chart because it tries to compare the total capital poured into four different online video ventures and the total cumulative videos put out and consumed by viewers.
Next New Networks is by far the largest, with an estimated 1 billion cumulative video views, but it's also raised $27 million in venture capital (weren't they
supposed to be bought by YouTube by now?).
Revision3 and Rocketboom come in at the next tier with 312 million and 290 million cumulative video views, respectively. A decent accomplishment by both, but it took Revision3 about $10 million in capital to get there whereas Rocketboom got there with only $1.5 million. And then there's
MyDamnChannel, with 105 million cumulative views and $7.5 million in capital invested. Not very capital efficient at all, assuming revenues are tied to video views, which is usually the case. But in order to better visualize the ratio of cumulative views to total invested capital, I created the my own chart based on Baron's original one.

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